What started as a conversation via social media about how the digital out-of-home (DOOH) community could help the victims of the Japan Earthquake earlier this year, lead to the creation of spots created for networks of all types, to use to encourage donations (via text message) to the RedCross. DOOH4Relief was created for the sole purpose of getting RedCross donation messages out to communities across the world.
It has quickly evolved to a much bigger picture and now bears the name DOOHgood. Industry experts are collaborating once more to create a one-stop shop for digital signage networks to find and use videos if they decide to support a certain cause or relief effort. We'll keep you posted on further developments of DOOHgood.
Below is the Public Service Announcement we created which sparked the DOOHgood movement.