What is rVue?
What is digital out-of-home?
Over the past several decades, we've seen outdoor advertising that included billboards, posters and signs, all displaying advertising or other relevant information created specifically for consumers on the go. While some of that messaging was dynamic – such as the advertising shown before movies in the form of video, motion gfx, flash, etc. – most of it was static.
Today, advancements in technology have contributed to incredible growth in the digital out-of-home industry. Digital out-of-home platforms include digital signage, digital billboards, LCDs, LEDs, plasma displays and projected images found in public and private environments. Among the many benefits of digital signage over traditional static displays is the ease by which content can be exchanged and updated, the ability to run full motion video and animations, and the address-ability of custom advertising based on the setting and the audience, even on an interactive level. Digital signage means less waste and offers unique ROI opportunities compared to most traditional static signs.
What makes rVue an Addressable Advertising tool?
Addressable Advertising refers to an agency’s or advertiser’s ability to customize a message and deliver it to a highly-targeted audience vs. broadcasting the same message to everyone. rVue is addressable advertising at its best, providing the ability to narrow-cast your message based on geographic location, demographics and type of network. For instance, if a sports apparel company is looking to advertise their product line in gyms nationwide, rVue allows them to customize their campaign – ad content featuring hiking boots can be broadcast in Colorado, board shorts in California and ski jackets in Vermont – and it’s all accessible from one easy-to-use web-based interface.
How is rVue different from advertising aggregators or rep firms?
The rVue Media Planner was built by a team of technology and marketing professionals who have worked in the digital out-of-home and advertising industries for decades, bringing a unique approach to the digital out-of-home space, its opportunities and its needs. Committed to building a digital out-of-home community that connects advertising agencies to a growing directory of digital signage networks via one centralized, web-based tool, rVue acts as the media planning portal for all things digital out-of-home…rVue provides the platform that supports important digital out-of-home relationships by initiating agency and network introductions, promoting mutual opportunities, encouraging ongoing interaction, and enhancing the overall digital out-of-home media planning process.
Through rVue, digital signage network operators can provide detailed profile information about their network, upload and manage their location details, share news and insights about themselves, and more. As such, advertising agencies and advertisers have instant and continuous access to this extensive network landscape and can easily search for the people and places they want to reach, discover unique and targeted venues, and plan more robust media campaigns.
Who are rVue’s current Digital Signage Network partners?
To learn more about rVue's Digital Signage Partners, click here.
How do you avoid commoditization of Digital Signage Networks?
rVue is designed to highlight the unique characteristics and strengths of each individual digital signage network so that agencies and advertisers can better customize their advertising campaigns. Through indepth demographic analyses - age, gender, household income, and education level – as well as geo-targeted and venue-specific profiling, rVue showcases each network’s unique opportunities, thus adding value to an agency’s or advertiser’s overall media campaign.
What are rVue’s system requirements and platform structure?
Macintosh Mac OS X 10.4.3 or higher
Safari 3.1 or higher
Firefox 2.0 or higher
Microsoft Windows 2000 or Windows XP
Internet Explorer 7.0 or higher
Firefox 2.0 or higher
The rVue platform is based on Fedora Core Linux and the backend/server system is LAMP-based.
How do I get started?
Simply sign up for your free, no cost, no obligation BETA account and join the online social community specifically designed for the Digital Out-of-Home industry. For more information on rVue, contact us at info@rVue.com or at 855.261.8370.