Leading Digital Media Agency Adopts Digital Out-of-Home - DSP to Accelerate Media Planning, Buying and Accountability

New York, NY ‚August 31, 2010 - OOH Pitch, Inc. a leading out-of-home media planning and buying group announced today that they have selected the rVue^TM demand-side platform (DSP) as the agency's planning, buying and analytics tool for digital out-of-home (DOOH) media. rVue, Inc., a subsidiary of rVue Holdings, Inc. (RVUE.OB) recently announced the release of rVue 2.3, the next generation of the DSP, which includes the addition of multiple features including aggregated campaign analytics, proof of performance and streamlined billing. As part of the integration, OOH Pitch's media planning team will become certified users of the rVue platform.

"When rVue first crossed my radar, I had mistakenly thought they were just another aggregator for place-based media and wasn't interested in learning more. But when I saw the platform, I was blown away. Their approach is innovative, powerful and the first one I've seen that can actually remove the roadblocks to planning and buying without further fragmenting the industry," notes David Matera, Co-Founder and CEO of OOH Pitch. "The latest rVue release, tied in with their connections to leading digital signage software providers, will provide us with the daily campaign analytics that enable us to optimize active plans. Their vision is in synch with what agencies and advertisers need yet still respects the networks and the value of the media. rVue is clearly light years ahead of anything else out there."

rVue has completed connections with BroadSign, Park Media and Real Digital Media's software with integrations underway with CoolSign, EnQii and Nanonation. These connections are fundamental to "network the networks" and organize campaign data. DOOH networks opting to connect simply need to contact their software provider and rVue to participate.

Jason Kates, CEO of rVue, said, "The OOH Pitch team is one of the most active and knowledgeable purchasers of digital out-of-home media today. Their team is comprised of very sophisticated media strategists that pride themselves in taking a highly intelligent and innovative approach to media planning. We are honored they have selected rVue as their planning solution of choice and look forward to working with them for many years."

About OOH PITCH, Inc.

OOH PITCH, Inc. is an independent media agency specializing in strategic planning, buying, and consulting of digital out-of-home and traditional out-of-home media. With over 70 clients nationwide, our idea driven philosophy allows for a commanding presence across the out of home landscape with unique and noteworthy campaigns. Agency billings are estimated at $60 MM annually for the ten year old company which has offices in both New York and Dallas. For more information, please contact David Matera, CEO & Co-Founder of OOH PITCH Inc. at 212-820-3177 or dmatera@oohpitch.com <mailto:dmatera@oohpitch.com> . Website: www.oohpitch.com.