Aug 2, 2010

Posted by: Melanie Gomez

rVue Holdings, Inc. issued today the following Letter to Shareholders:

Dear Fellow Shareholders,

I am writing to you as my first direct communication with you since the Company became public, raised new capital, listed on the OTC bulletin board and reshaped our board of directors with the addition of Bob Chimbel from Omnicom.

I hope that after reading this letter that you will recognize the significant amount of work we have accomplished during the first half of this year and the exciting opportunities ahead. I also would like to share more about the rVueTM platform, as I believe the information will help investors understand why we are so excited by the opportunities in front of us.

The Market

The Digital Out of Home (DOOH) industry consists of over one million digital video screens used for targeted advertising purposes.  You may have seen these DOOH screens in many strategic locations such as movie theaters, Times Square, digital billboards, gas station pumps, doctor offices, and elevators. These one million plus screens are operated by over 500 different companies and are connected to the internet by way of third-party providers of computers and software that manage the content and integrity of each separate network and screen.  There are hundreds of software providers offering these services.  As you read this letter, you are probably realizing quickly how fragmented this industry is.  While fragmented, the industry is growing at an estimated  14% compound annual growth rate (CAGR) and is believed to be the fastest growing media worldwide. If it were possible to sell all of the advertising space on these domestic screens, we have estimated that this would equate to approximately $15 billion of gross ad dollars.  DOOH is becoming mainstream.

Read Full Letter