Jul 29, 2010

Posted by: Melanie Gomez

Advertising Leader Selected as a Director for rVue's Demand-Side Platform for DOOH

rVue Holdings, Inc. (OTCBB: RVUE) parent company of rVue, Inc., the first Demand-Side Platform (DSP) for Digital Out-of-Home (DOOH), announced the appointment of Robert "Bob" Chimbel to its Board of Directors.

Bob Chimbel was selected for rVue's Board of Directors based on his track record of leading advertising agencies representing world-class brands to unprecedented success. For the past ten years, Chimbel has held several high-level executive positions for Omnicom Group, Inc. (NYSE:OMC). Since January 2006, he has served as CEO of The Component Group, a consortium of marketing communications companies that he created, consisting of three interrelated marketing companies, each with a specific area of expertise: UPROAR!, now the nation's pre-eminent kids, "tweens" and teens advertising and marketing company; The Launch Point, a new product design, development group, and business innovation consultancy; and Encircle Marketing, an agency that targets emerging and re-emerging brands, primarily for private equity firms. The Component Group has offices in Dallas and New York. 

In February 2009, DDB Worldwide, a division of Omnicom, tapped Chimbel to head up a new division, DDB Entertainment Group, to develop branded entertainment and branded content properties.  He also oversees The Ant Farm, a Los Angeles entertainment company specializing in advertising and marketing for Film, Television and Digital Games, and Red Urban Digital, a diverse interactive agency with a specialization in developing and implementing social media initiatives. 

From March 1998 through January 2007, Chimbel served as Chief Creative Officer and then President of TracyLocke, a top 50 marketing solutions company, with expertise in advertising, promotion, media, merchandising, and sales/field marketing. Prior to his role at Omnicom, Mr. Chimbel spent his career at such companies as Digitas, Leo Burnett, and Hasbro.

Jason Kates, rVue Holdings, Inc.'s Chief Executive Officer, said, "Bob Chimbel is a key addition to the rVue Board of Directors as he brings keen insights into the needs of powerhouse ad agencies and advertisers that come from an undeniable track record of success at the highest agency level. I look forward to working even closer with him as we continue to pursue the exciting market opportunities that lie ahead."

News of the appointment of Bob Chimbel to rVue's Board of Directors comes on the heels of this week's announcement that Omnicom's TracyLocke and rVue have formed a strategic alliance.