Hello to all rVue Users and Followers!
The latest update of rVue (2.2.7) has been released today which includes mostly user-requested features updates along with a few various other upgrades and fixes. So before listing out the detail, let me explain the primary features and why we put them in.
Several networks have brought concerns to us about privacy controls and intelligent restrictions of how their data should be shared, so we decided to start with a couple new features to help networks with these concerns. Let me also preface that we believe everyone benefits from more transparency, so it is not our recommendation for most networks to use these features, but we have created them for those in specific need of these data controls. First off, we are allowing networks to remove the demographic graphs from their profile which uses information derived from location-specific demographics listed in their network. Second, we are allowing networks to remove access to the location listing links currently in and around the "Top 10 Markets" area of their network profile pages.
Other major features included in this release allow networks to input their minimum order value, so agencies don't send offers that will likely be rejected without knowing what the network considers its minimum order amount. Agencies will see this information on the network profile pages as well as be prompted in the media planner should any of their offers not meet the network's minimum order value. We will allow agencies to continue with the offer, so that exceptions can be handled, but not until accepting a variety of warning messages.
Also new in the media planner is the information from the network's profile pages regarding campaign lead time, so agencies planning a campaign can make sure to plan the appropriate lead time into the process. On the offer listing page (Step 5 of the Media Planner), currently entered CPMs are now displayed, so planners can compare the CPMs across their entire campaign.
As always we welcome your feedback and ideas on how we can continue to make rVue better for you.
Jay
New Features
Fixes
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brett@haydenir.com
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info@rvue.com