Jul 15, 2010

Posted by: Melanie Gomez

In addition to facilitating the planning and booking of cross-network digital signage campaigns, the integration also automates the multi-network campaign execution cycle

BroadSign International, the premier global provider of digital signage software, and rVue, Inc., provider of the first demand-side platform for planning and buying Digital Out-of-Home (DOOH) media, announced today that the Open API integration between the two platforms has been completed.

BroadSign carried out the initial phase of integration with rVue last year, becoming the first digital signage software company to do so. This stage of integration has coincided with the launch of the new version of rVue's web interface earlier this year.

To date, 21 of the DOOH networks running on BroadSign have opted in to be part of rVue's inventory.

BroadSign-powered networks can now be visible to the advertisers and agencies who use rVue to find DOOH ad inventory that meets their demographic and geographic criteria. Once the required inventory is discovered, media buyers can proceed to booking their campaigns. They can negotiate the rates, create insertion orders and follow the campaign's progress through the same interface.

The rVue Media Planner simplifies the usually cumbersome process of creating DOOH media plans by allowing media buyers to quickly find the required screen locations within different networks and consolidate them into a single buy.

Brian Dusho, President and Chief Strategy Officer of BroadSign, states, "Our integration with rVue is a precursor of the future industry-wide automation of cross-network DOOH campaigns. The irony today is that while our medium employs cutting-edge technology, when it comes to aggregating cross-network buys - the coordination is for the most part manual. Together, rVue and BroadSign resolve that challenge and bring DOOH inventory to the media-buyer's table in an easy-to-buy, transparent and accountable way."

The rVue demand-side platform is free to enroll and requires no inventory aggregation or subscription fee. Networks can create a comprehensive profile featuring such critical information as audience demographics, reach, locations and estimated CPM values. Networks stay in control of their assets by being able to accept or reject an offer.

Ad agencies and advertisers can create an rVue account and build an agency/advertiser dashboard. This information helps marketers evaluate and target appropriate locations in their media plans via the intuitive, user-friendly web interface.

"This integration was developed to respond to the needs of both the advertisers and networks. By increasing the quantity, timeliness and accuracy of accountability data of BroadSign's networks within the platform, the connection provides advertisers with the analytics that builds additional confidence in the media while reducing the network's data management time," said Jason Kates, Chief Executive Officer of rVue, Inc. "We are proud to continue our valued relationship with BroadSign in this important endeavor."

rVue has enrolled networks in major DMAs across the United States and Canada with European expansion underway.

About BroadSign

BroadSign International Inc. is the worldwide provider of the premier software platform for digital signage networks. BroadSign's technology resolves the challenges facing modern digital signage networks: the need for acceptance by the mainstream advertising community, time to market and the need for full campaign execution functionality, accountability and true scalability. The software enables operators to target out-of-home audiences, sell network airtime, reliably play back scheduled content on each screen, and account for campaign performance. Various levels of managed services are included in the per-player monthly fee, depending on the subscription package.

BroadSign also provides cross-network campaign execution for DOOH media aggregators via its Open API platform.

BroadSign combines extensive expertise in digital signage software, media, advertising, and information technology, and is a member of the Digital Place-based Advertising Association (DPAA), OVAB Europe, OAAA, the Screen Media Association, Digital Signage Federation and CODA. Over 230 digital signage networks in 25 countries run on the BroadSign platform. The company's corporate office, Operations, Support and Development facilities are in Montreal, Canada.

To acquire a BroadSign software subscription, email: welcome@broadsign.com