Jul 14, 2010

Posted by: Melanie Gomez

Integration between the platforms provides media buyers using rVue with access to the most current location and playout data from networks powered by NEOCAST

rVue Holdings, Inc.'s (OTC Bulletin Board: RVUE) subsidiary rVue, Inc., the leading demand side platform (DSP) for the Digital Out of Home (DOOH) industry with over one hundred eighty thousand digital screens across the country operated by over fifty network owners, announced today that Real Digital Media (RDM), a provider of the innovative NEOCAST Software-as-a-Service (SaaS) platform for managing digital signage networks, has selected the rVue DSP for DOOH media planning and buying as its first external integration partner. Under the agreement, rVue will provide current and future network operators using NEOCAST with the ability to deliver location-specific details about their networks required by ad agencies and advertisers seeking to make informed media buys through rVue's DSP. rVue will also provide campaign playout and compliance data to agencies through its direct feed from NEOCAST

"This integration is important to Real Digital Media and our customers because it removes a barrier between buyers and sellers, which is an essential element to not only our mutual growth but for the digital signage industry as a whole," said Ken Goldberg, CEO of Real Digital Media.  "In order for the DOOH industry to establish credibility within advertising circles, we need to adopt practices that make it easy to buy, encourage standards that establish a uniform experience, and create an ecosystem that benefits all participants. rVue's selection of NEOCAST¬Æ represents an initial effort to bring these principles to our clients and the ad agencies making DOOH part of their advertising mix."

The open and intuitive rVue Media Planner streamlines the creation of DOOH media plans by promoting awareness of the various participating networks, providing relevant information about available networks, establishing communication between the networks and agencies, and reducing media planning time through a real-time search and selection of available touchpoints/screens, impressions and cost. The rVue demand-side platform consolidates all of this information into a single buy that is comprehensive yet easy to execute.

"We are pleased that RDM has selected rVue to provide the demand-side platform for DOOH," said Jason Kates, rVue's Chief Executive Officer. "We believe our ability to streamline the process for advertisers and advertising agencies to purchase DOOH advertising differentiates us from other participants in this rapidly growing sector. Our ability to provide resources that remove barriers to entry, and streamline the management, planning and purchasing of DOOH media creates value for all of our constituencies. Our relationship with RDM was developed to provide the accountability, data and transparency ad-based networks need to further attract advertisers, while shortening or eliminating their data management time. On the other side, this connection enables advertisers to receive the data and analytics they need for greater adoption of the media."

How it Works

Enrollment into rVue is free and available to any agency, advertiser or network provider by simply logging in, creating an rVue account and building their agency/advertiser or network profile.  Each network profile features such relevant information as audience demographics, location geographics, target venues and overall impressions to help advertisers evaluate and target their locations for media plans. With the announced integration, rVue network profiles powered by NEOCAST can now be provided with the majority of this location-specific and compliance data automatically. This allows network operators to leverage the data already acquired throughout the course of their NEOCAST rollout and operations in a seamless manner. This saves time, effort and ensures consistency of their data across platforms, which is essential for ad agencies requiring confidence in the accuracy of the media plans designed and executed for their clients. Once a media buy is complete, a single digit transaction fee is extracted.

Currently, rVue has enrolled networks in major DMAs across the United States and Canada with European expansion underway.