We hear the comparison of new Digital Out-of-Home to the movie "Minority Report" on a daily basis but, we must admit, this new piece of technology is pretty deserving of the comparison. DOOH already provides a pretty great way to hone in on a particular audience base. But imagine if you could get even more specific in targeting your viewing audience? Enter Immersive Labs, a company that has the goals of bringing highly targeted ads via it's smart billboard technology.

The company introduced the AI:Billboard at last weeks TechStars' Demo Day in New York. The software essentially combines video analytics with enviromental factors and Twitter and FourSquare information to decide what the best ad to display at that exact moment is.

Male? Aftershave ad. Female? Beauty Products. If social networks like Twitter and FourSquare produce data that indicates there's a sports game going on in the area, expect to see something like a Nike ad versus that of, say, FedEx. Over time, the software will learn what works and will improve.

Be on the look out for these digital signs in the near future. Pilot programs will be running at the St. Louis Rams Stadium and JFK International Airport soon and production of the software is said to be available by years end. We're looking forward to following the progression of this technology.

Is your digital signage network this intelligent?