This video of the XBOX 360's Kinect-Enabled advertising live and in action made it's way around the rVue offices yesterday. The intelligence of our machines, both in and out of home, grows every year. While the XBOX advertising technology is pretty neat, I think it's just scratching the surface of what we'll be able to do in, say, another year from now.

With the XBOX technology, TV viewers can recite different keywords to prompt the machine to do different things such as recieve more information via email, tweet or find locations near you. All of which would work beautifully in a DOOH campaign. This type of technology, or even the Kinect itself, can be used for ad campaigns in many different network types; malls, retail locations and grocery stores all serve as perfect venues for users to get up close and personal with the ad that plays before them.