Even if you haven't played the mobile game phenomenon Angry Birds, you've surely heard about it. Launch birds high into the sky to take down strategically placed bricks, pigs, glass and other kooky towering creations. T-Mobile took to the streets of Barcelona, Spain earlier this month and created a live action, interactive, part-digital, part-real life version of the highly addictive game.

The out-of-home campaign consisted of a digital sign which acted as the launching screen and real blocks stacked up to be knocked down. Players would use their mobile phone to launch their birds into the blocks as the crowds cheered them on. Over 5 million people viewed the campaign in a week! See for yourself below:

Ashley DiVeronica - Digital Marketing