BANE!!! Yes, that's right folks, unless you've kept your spoiler-free head under a rock, you'd know that Batman's next adversary will be one of his most difficult foes to handle. To start off the hype for next years conclusion to Christopher Nolan's trilogy, a newly released website has been open to the public, which is only an audio track, but it's no match for the keen internet masses that found it was a hash-tag #TheFireRises, which, once on Twitter, Dark Knight fans would find a link to another portion of the viral website to discover what the secrecy is all about - a photo mosaic movie still of Bane; Batman's enemy in the next(and last) Dark Knight series

This isn't the first user-generated ad to create buzz for a film. Similar to my previous post for Jake Gyllenhal's Source Code, users would submit their Facebook profile picture to integrate in the poster. However, instead of just accompanying your picture with the poster, it now helps reveal the image by building a mosaic of all the user-submitted photos.

I love ideas like these because it's left up to the audience to bring the marketing to life. They directly interact with it and then get rewarded for their viral efforts. It taps into Facebook where their friends see the post in their live feed, and therefore the response grows exponentially; getting the word out and making for a very successful campaign that's easy on budget. As a follow-up to this viral marketing method, I could picture(and would hope) to see this on movie theater networks, having it animate all the pictures in to build the mosaic, leave them with a call to action to check out the site or to simply, "get ready". Nonetheless, I always enjoy creatively cryptic marketing executions and the dedicated fans to crack the shell open.

Blogged by Nick Sears - Motion Designer - rVue