The Dutch brewer is using nontraditional advertising methods to target young digital devotees, as stated in the article by The New York Times. One of their latest commercials, “Open your world”, was first released on the Web, three months later made its way onto TV, and now has made it to DOOH.
They amazed audiences in Taiwan by putting a LED screen that allows the public to interact (or even play) with the main characters of the spot. This is another way that shows how digital out-of-home can enable brands to create more enjoyable connections with their customers. I can assure you that they were talking about Heineken after this experience.
Blogged by Melanie Gomez - rVue Inc

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