In two previous blogs(One & Two), I cover the concept of interactive digital signage becoming a metaphorical two way street, in the heightened sense of not just having an everyday consumer walk up and interact, but essentially BECOME part of the advertising content that is then viewable by other consumers. If you're late to the party, check out the blogs and catch up!

I felt it was important to come back to this topic as I came across a music video utilizing motion capture technology. Using a laptop, some face recognizing software, and a hacked experimented XBOX360 Kinect, light is projected and stabilized to the contours and actions of the singers face. As simple as this aesthetic may be used here(in the video below), it's conceptual potential for advertising is tremendous, and nonetheless, fun to watch.

Facial regonition isn't necessarily a new innovation to the DOOH spectrum. There are multiple signage locations that identifies when a person is near, triggering the content to be played. Even though digital adspace locations today are starting to carry facial identification software, I like how well executed the tracking is.

Call it eye candy, call it a cool music video, call it a step closer to having digital signage recognize your face and react to it - wait - ADAPT to it. The digital signage could change to a comedic ad to cheer up frowners, or address the smoker walking by that they should quit by using Brand X's nicotine gum (boy would that piss off flutter the feathers of many passing by). Would this concept be something you'd look forward to seeing/interacting with, or do you feel its crossing the line towards profiling innocent bystanders? One thing is for sure, you're going to leave the audience with a memorable reaction. Let us know what you think!

Blogged by Nick Sears - Motion Designer/Creative Director - rVue