This is pretty simple, but at the same time, quite profound. If this erupts and turns out to be very successful, you can guarantee it won't be the last video like this. To play with the thought of this concept taking off and gaining popularity, this could evolve into shows (whether it be streaming online or live television) where the actors and extras would wear clothes that audiences would pick. And why stop there? Popular sitcoms can feature products, appliances, vehicles, sporting events and even music.

If it did explode to that level, would this fusion of ads and entertainment eliminate commercials to play in between? Doubt it. Considering DVR's and fast-forwarding have been commonplace in the home, the presence of on-air ads isn't diminishing anytime soon. Plus, in their defense, commercials have evolved to become more about entertainment and a memorable reaction than the actual product their selling.

Overall, I thought this was a great way to make a music videos interactive and rewarding, while also captilizing on social media to gain exposure progressively well past this initial music video.

**UPDATE**

StrangeTalk's "Climbing Walls" video premiered yesterday, allowing viewers to pull all sorts of clothing off the video. If you were late to the party and didn't get to interact with the video, you'll still have another chance to pull some FREE threads today(August 16) at around 2pm. On top of it being such a clever way to interact directly with its viewers, StrangeTalk's "Climbing Walls" video is a fun, totally energetic music video that's as fresh as its concept for free offers - Check it out below!

Blogged by Nick Sears - Motion Designer - rVue