I was invited to an exclusive showing of the Hard Rock on Wheels: Music's Greatest Memorabilia Collectionat the Seminole Hard Rock Hotel & Casino in Hollywood, FL. While inside, you can imagine the amount of priceless iconic memorabilia that would make any music lover's knee weak (Although they really need to remove Justin Bieber's skateboard. Memorabilia FAIL).

Not only do you get to feast your eyes on the threads, axes, gowns and glasses of past rock gods and goddesses, but there are two 40'' digital touchscreens that you can interact with. As all kinds of memorabilia randomly cascade across the screen, you can touch an item bringing it center screen (related items appear around it), giving you background information as well as the ability to stretch the image out to the finest detail. Seeing tiny scratches in a KISS Army Helmet, to the piece of paper with the original written verses to "Imagine" by John Lennon, to TONS of guitars, old posters, letters and merchandise - The library is vast and VERY impressive! Check it out below.

Another feature that was quite sharp was the ability to 'sign in' (texting a code on screen would send you a login #) and rate memorabilia for yourself. Once you rate the item, based on a 5-Star rating, the image is then sent to you to further quench your thirst for rock glory. This museum on wheels is incredibly cool, but you're going to start and finish your tour with playing with this screen.

I could absolutely see this digital signage installation be located in many locations and not just the Hard Rock Cafe. This digital compendium of rock'n'roll majesty is one impressive piece of hardware and just as important to the Hard Rock on Wheels as the immortalized pieces of music history that it holds.

Any interactive flatscreen like this can be applied ANYWHERE. From libraries, museums, bus stops, hospitals, bars, theme parks, malls, cruise ships, hotel lobbies, high tourist areas, and so on. Anywhere you think the necessity of vast information to be quickly and easily called upon; this aesthetic is a no brainer. It draws you in on curiousity alone, and keeps you coming back on the single best reason that such an intuitive and educational experience can be disguised to be so much fun to interact with.

Blogged by Nick Sears - Motion Designer/Creative Director - rVue