We’re living in a new era. We're digitally connected 24/7. Be honest. How many of us wake up each morning and check our email before we do anything else? Inboxes are filled to the brim with emails from daily deal websites like Groupon, LivingSocial or any other local version of these savings sites. Not only are we, as consumers, looking for great deals on products and services, but now we’re trained to want these savings instantly and quickly.

Daily Deal revenue is expected to hit $1.25 billion in the US this year, according to a March 2011 forecast by BIA/Kelsey. The firm also expects revenues for daily deal sites like Groupon and Living Social to grow steadily, reaching a whopping $3.93 billion by the end of 2015. Groupon alone grew from $33 million in 2009 to $760 million in 2010, according to emarketer.com. So why stop at offering these deals to consumers online through the web or email?

Now, imagine you’re out running errands, sitting in the doctor’s office or out doing any other day-to-day activity and you encounter a local deal, such as Groupon, being offered on a digital screen. All you need to do is scan the QR code and in a few quick steps - through your own account-  you can purchase the deal. Would you buy it if it interested you? I'll go out on a whim and say "probably". Instantly and quickly.

This where the DOOH networks comes in. rVue Direct, rVue’s new initiative which offers interactive direct response content to networks, is now providing Groupon’s daily local deals! Unique flash files are added right in to your playlist for seamless execution. The files automatically update themselves making sure your network is playing the most current and up-to-date deal in your area. Each Groupon sold through your network creates an additional revenue stream.

Interested in learning how to get daily deals streamed live to your network? Contact us at connect@rvue.com or sign up for our webinar this Thursday (Aug. 25) at 2pm to learn about Groupon, Direct Response advertising and all of the other bells and whistles in rVue Direct's Content Hub.

Ashley DiVeronica - Digital Media Strategist