Streaming music on sites like Pandora and Spotify are gaining popularity at rapid rates; and while users can access music for free, or minimal fees, music listeners still say they'd prefer to download and personally own the music on their devices. "According to a survey of 1,000 consumers conducted by Insight Research Group (along with digital music service eMusic), more than half (53%) of those who purchase music online also buy digital music files to own. The survey found that consumers like to use streaming services to discover and listen to new music before they purchase it."

So why stop at discovering music on your computer? rVue Direct's Scan and Jam℠ allows for DOOH audiences to discover new music and download files while out-and-about. Networks can log in to rVue Direct's Content Hub and access new music files to add to their media playlist. Each song has a QR code which is visible throughout the entire song clip. Audiences can scan the QR code and instantly download the song directly to their smartphones via Amazon payments.

According to the study, 91% of general music buyers said they prefer to own music because it allows them to listen to the songs as many times as they want and have control over when listening to what they want, when they want. In addition, nearly 80% said they will not give up owning music even with the growth of streaming services. It's a win-win for all; networks add potential revenue, music lovers discover new tunes and artists can get discovered.

Ashley DiVeronica - Digital Media Strategist