123 Million*. This is the number of daily impressions available through the rVue Demand-Side Platform (DSP) that are geared specifically for Digital Out-Of-Home (DOOH) audiences with an Insurance Mindset. An Audience Mindset is the consumer’s mental attitude or inclination at the point they are exposed to an ad.  In this case, those consumers who are most receptive to ads for insurance coverage. Due to the new health care laws, the insurance industry is about to become a competitive direct-to-consumer advertising space.  Insurance companies are beginning to lay the groundwork for new advertising campaigns. So how will your campaign stand out from the crowd?

Currently, about 14 million people are covered through individual health insurance in the United States. The Congressional Budget Office has projected that this number will double by 2016 due to the new health care laws requiring most Americans to be insured. Because of the projected forecast of individuals who will be in the market for health care coverage, insurance carriers, like Cigna, are launching massive direct-to-consumer advertising campaigns.

Digital Out-of-Home advertising is one of the fastest growing media in the world due to its flexible and scalable nature. DOOH media includes digital signage, digital billboards, LCD’s, LED’s, plasma displays and projected images found in public and private environments. What’s unique about DOOH is the ability to engage audiences through full motion video, animation and sound, and can be customized based on location and audiences.

With insurance carriers beginning to offer policies for specific groups of people, like those with diabetes or those wanting to lose weight, in addition to the new health care laws, DOOH can prove to be a successful marketing tool for insurance companies. Marketing messages for each new insurance policy will differ and so will the marketing plans. DOOH advertising provides the power to use targeted messaging for targeted audiences.  With rVue, advertisers have the ability to search nationally or target locally. Planning media campaigns across multiple networks is efficient and effective. Through rVue’s DSP, advertisers can research, plan, buy and analyze DOOH media campaigns in minutes instead of weeks.

rVue is the largest DOOH ad exchange platform which enables advertisers to have the ability to go beyond traditional demographics and reach consumers on-the-go and in the right purchasing mindset. Screens located in doctors offices, hospitals, health clubs and pharmacies can speak directly to the audience you need, when they are most receptive. The ability to design media plans around specific consumer mindsets, at the time they are exposed to an ad, adds a new layer to existing campaigns and is far easier to accomplish with DOOH versus traditional advertising methods.

*As of 9/20/2011. Numbers continue to grow on a daily basis. For an up-to-date daily impression count, visit http://www.rvue.com/company/audience-mindsets/insurance