Static trading cards are so 1990! Digital trading cards are the latest way digital out-of-home is making it's way in to our lives. Lakers star Kobe Bryant, Blake Griffin of the Los Angeles Clippers, John Wall of the Washington Wizards and Kevin Durant of the Oklahoma City Thunder are the first stars to go "live" on trading cards. They will be followed up by hundred of other athletes who will go digital. Each card will pack an impressive 20 minutes of video career highlights.

Created by display company Recom Group Inc. for Panini America Inc., cards will still hold some of the same feel as an old-school trading card since they will be mounted on cardboard, but that's about all that will resemeble the classics we grew up with. The new trading cards will be audio-enabled and be thicker than it's original counterpart. The cards will run you about $20 for 5 cards, which isn't as high as we first speculated.

I'm sure you can imagine how our minds started thinking when we first learned of these pocket-sized pieces of DOOH! The digital trading cards are just scratching the surface of what's capable for advertising on the go. For instance, sticking with the sports theme, Nike sponsors an athlete, so they issue "limited edition" cards with pre-roll advertisement playing before the actual video highlights start. And how long until these card will be Wi-Fi enabled? Or social media friendly? Collectors can particpate in virtual card trading, exchanging one piece of video for another (since that's the whole point of trading cards, right?). The possibitlies are endless with the amount of things you can do, the places you can take it or how it's shared when you shrink digital media down to a pocket-sized screen.

And since we're such fans of sports here at rVue, we've created our own virtual trading card of famous (or infamous, depends) Nick Sears. You probably recognize him from our rVue Spotlight series; most recently sinking a half court shot from behind his back. (It's not altered... we promise!) So here's what we would put on our first ever rVue digital trading card:

Ashley DiVeronica - Digital Marketing - rVue