Last year we blogged about the YouTube viral video, A Day Made Of Glass, which now has over 17 million views. Cornings Incorporated, a high-tech glass and ceramics manufacturing company, has released it's follow up to the video, A Day Made Of Glass 2. With almost a million views in less than 2 weeks, the public fascination in the future of digital out-of-home possibilities doesn't seem to be fading.
The allure of the "Minority Report" will continue to grow as technological advances are made with both digital out-of-home equipment and advertising methods. Personalization of content is what makes the idea of the "Minority Report' so appealing. And we're already able to do so in ways, through mobile advertising. Digital out-of-home serves as a great gateway for audiences to receive the information they want, directly to their mobile phones. Each day we become one step closer to the seemingly elusive world of custom and personalized content. But in the meantime, have a look at Corning's follow up video. (Warning: When the technology becomes available, it may make you wish you were in school again!)
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