Big news on the digital wallet front today from none other than credit card giant, Visa. Visa's head of global mobile product, Bill Gajda said, in reference to the announcement, "As the largest payments company in the world, we're in a position to simplify a key part of those transactions without sacrificing security. Your payments go with you wherever you are."

We have heard a lot of buzz lately about NFC technology coming to our smartphones but this is the first announcement from the credit card and payment technology standpoint. And it's certainly one that will turn some heads and raise the curiosity about the mobile wallet possibilities. Visa says that they are creating a "secure cross-channel digital wallet" and a "range of customized mobile payments services", which for the DOOH industry is pure music to our ears.

Basically, Visa will be acting as our financial ID managers, just like Amazon in a sense. All of your billing information will be stored in a secure manner which will allow you to hit a "purchase now" button and be done with the transaction. It's as easy as it sounds. It will simplify the entire process down to one click from your phone.

The real kicker comes in for the retailers and marketers, though. Merchants will be able to deliver money-off coupons during the actual payment process itself, and have them stored by Visa--assuming consumers opt-in.

Take a look at the video Visa released this week about the exciting digital wallet announcement.

Blogged by Ashley DiVeronica - Marketing - rVue