Another awesome Out-of-Home billboard hits the streets of Paris. First, it was the orange juice fueled Tropicana billboards, now it's McDonald's disappearing cup act. The fast food giant is running a promotion through France in which they are giving away a free cup of coffee with the purchase of a meal.
The clever advertisement has 200,000 cups in the middle of a busy section of Paris. Once passerby's figure out they can take the cups for free, a billboard is slowly displayed with the message that the entire country will receive free coffee with the purchase of a meal.
Have a look at this highly-engaging O.O.H ad in the works:
Ashley DiVeronica - Marketing - rVue
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Fax: 954.525.4245
Phone (O): 646.536.7331
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brett@haydenir.com
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info@rvue.com