As a result of the high traffic in Bogota, Coca-Cola set up an big screen like an electronic billboard and played short independent films; and what's incredibly clever is that they transmitted the audio through the radio. Colorfully branded, smiling vendors would then go to each vehicle offering Coca-Cola as well as hot dogs, nachos or popcorn. That certainly would bring a smile to even the most white-knuckled, road-raged commuter. So please silence your phones and horns.
If you have a captive audience, you have an opportunity to connect! Get out there and get inspired!
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