Warning: Music in video may not be safe for work.
To get any attention in the music industry these days, you've really got to make a big splash when debuting a new album. So when Lupe Fiasco recently released his latest tunes, he decided to project videos along with his music on the side of a building in New York's famous Union Square. In addition to the videos, he teamed up with RedLaser (QR code scanner) and provided a QR code for fans to receive the album for free. The results? Well, have a look at the mad dash for the code yourself. We'd say this was a successful DOOH campaign.
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