We continue to be fascinated by emerging technology, new medias and the continued convergence amongst them all. Here's what we're buzzing about around the rVue cafe this week:

We're Still Going QRazy.

Yes, it seems like everyone has QR-Fever. Whether we're reading QR codes on content-rich resumes or watching the Tribeca Film Festival engage attendees with their own QR Initiative with the goal of connecting them with filmmakers, movie trailers, events - as fans of convergent media - we can't seem to get enough. Expect to see QR codes popping up more often on digital signage ads over the course of the year.

Coming soon to a smart-phone near you...

But the bigger mobile story the week is that of NFC, or near field communication, which is coming to a smart-phone near you. The next batch of smart-phones (including the iPhone 5) is rumored to have the NFC technology built straight into the phone. This means that instant gratification will become even more instant. In Lamens terms, this bit of technology basically will let your phone act as a credit or debit card. Simply hover your phone near an NFC tag and instantly purchase an item or service. With the announcement from RMG yesterday that it will combine NFC and DOOH together, I think we're just beginning to scratch the surface of possibilities for this new type of interactive digital out-of-home.

DOOHgood'ers.

Which leads us to our next lunch-worthy topic; digital signage prompting immediate action from its viewers. And what better immediate reaction is there than one for a good cause? The digital signage community is calling this new movement DOOHgood (previouslyDOOH4Relief). What started as a conversation via social media about how the DOOH community could help the victims of the Japan Earthquake earlier this year, lead to the creation of spots created for networks of all types, to use to encourage donations (via text message) to the RedCross. It has quickly evolved to a much bigger picture. Industry experts are collaborating once more to create a one-stop shop for digital signage networks to find and use videos if they decide to support a certain cause or relief effort. We'll keep you posted on further developments of DOOHgood.

Quench your interactive thirst.

Lastly, we're typically water and coffee drinkers here in the rVue cafe but the newest Pepsi machines sure make us want to have a nice, cold soda. Pepsi's latest machine has a digital screen interface which prompts soda drinkers buy their own drink, or gift a friend with a Pepsi drink too. The user selects a drink, enters the recipient's name, cell phone number and a personalized text message with a code redeemable at another vending machine. Consumers can even send a personal message with a short video recorded by the machine.

The possibilities of digital signage (and digital vending) will only continue to "WOW" us in the future.