You know what they say: "Go big or go home." Care Media Holdings Corp. certainly wasn't going to go home from the 2011 Digital Screenmedia Association's Industry Excellence Awards without seizing the attention of the industry's finest. The DSA hosted their inaugural Industry Excellence Awards in April, honoring the best digital signage, mobile and self-service kiosk technology deployments across all vertical market segments. CARE Media was awarded Best Healthcare Deployment in Digital Signage earlier this month. But they didn't stop there. During the opening keynote session at Customer Engagement Technology World on April 27th in San Francisco, the final three award winners were announced as part of the 2011 DSA Awards. Stuart Armstrong, DSA immediate past president, and Brian Ardinger, DSA president, presented the final awards which includedCARE Media's Network Operator of the Year.
CARE Media Holdings Corp. produces and delivers educational programming to consumers through pediatric, OB/GYN and veterinary offices throughout North America via a 100% digital broadband network. Did you know that patients wait an average of 17 minutes in reception areas before an exam? CARE Media maximizes time spent in a waiting room by using high-definition digital media to air content, which is all written and approved by doctors. Patients are exposed to short, informational video segments which are interspersed with relevant advertising assuring that viewers are receiving reliable and valuable information.
Launched in 2007, Care Media's fast track to success has been built on President/ CEO Phil Cohen's relentless focus on ensuring that the network provides exceptional content backed with reporting transparency, accountability, and measurable ROI. Current programming reaches nearly five million female consumers monthly and 60 million annually.
Judges at the Industry Excellence Awards said about CARE Media's successful deployment:
"The CARE network reaches a valuable audience with relevant content and messaging. Additionally, the results in terms of ad recall are impressive."
"Overall, it's easy to see that CARE has cornered and succeeded at a particular niche in the digital OOH market"
"The content and presentation seem to work great for the environment. It educates and entertains – the main goal for the host venue. Can't argue with simplicity."
rVue continues to take pride in our network partner's success and congratulates them on their recent accomplishments.
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