As we just celebrated Earth Day last week, there is no better time to share some out-of-home, green advertising with you.
Our citrusy friends at Tropicana used 2,500 oranges to light up a billboard in France. How so? Well, the oranges were fitted with zinc and copper spikes which simply caused the orange juice to dissolve the metals, "causing their electrons to create a current."
According to DDB Paris, Tropicana will be bringing more orange-powered billboards to the streets next month. Stay tuned!
In another clever and eco-friendly ad campaign, Fresh Green Ads, the self-proclaimed "innovative green media agency", has launched the RAINCAMPAIGN for SEA LIFE Scheveningen, in the Netherlands. "Every time it rains the octopus of SEA LIFE Scheveningen appears on streets and cisterns with its tentacles holding the text: SEA LIFE never lets you go." Have a look at the rain-appearing ads in action.
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