We can safely assume that most of us have Facebook pages (personal and business related), Twitter accounts, YouTube Channels, FourSquare usernames, and the list goes on and on. When we wake up in the morning, most of us even check our phones for news before we turn our TV's on. We are constantly connected to the world via social media technology. Combine the social with the mobile and we're essentially plugged-in 24/7. In fact, it's reported in a new study that social media marketing is on track to trump search engine marketing as the #1 marketing tool. SEM has long reigned supreme as the best way to market to an audience but with Facebook at the forefront, social media marketing will likely take the coveted spot in the very near future.