Recently there was a post from TLC on their Family Shopping category listing "The 10 Ways Grocery Stores Trick You Into Spending More". On their list, ranging from item placement to even store layout, the top "trickery" spot went to "Placing TVs at Checkout Points".

The author is clearly not a Digital Signage or DOOH expert, so we'll give him the benefit of doubt in the matter. And I certainly won't disagree with the fact that the digital signage screens at point-of-purchase locations, such as registers, have given a boost to sales.

However, a good portion of the time, these screens broadcast coupons and bargains on a 9 to 12 inch screen, informing shoppers of current deals in the circular or future bargains to come. So, an ad for a price cut on toilet paper for next week, or an opportunity to "Text Now to get 30% off!" is certainly a positive for the consumer, not a negative as portrayed in this article.

It seems that there is a slight misperception in the consumers eyes as to the goals of Digital Signage.

Blogged by Nick Sears - Senior Motion Designer - rVue