Global Infomercial Services (GIS) today announced a partnership with rVue, Inc., a subsidiary of rVue Holdings, Inc. (RVUE.OTCQB), an advertising technology company that specializes in Digital Out-of-Home (DOOH) solutions, to bring alternative advertising channels to product marketers.

Digital Out-of-Home media has been best known for digital screens in New York City's Times Square and local movie theaters. However, in recent years, DOOH has exploded to include screens and kiosks in office buildings, medical offices, malls, retail environments, health clubs, restaurants and airports. In addition, digital billboards are popping up in high traffic areas because of the media's unique ability to target and engage audiences through rich media. There are approximately 1.7 million digital screens across the United States, and over 5 million global screens, which are available for advertising. The industry is projected to experience double-digit growth to become a $10.8 billion global market by 2014.

Eric Edington, Vice President of GIS, says, "Digital out-of-Home will continue to be one of the fastest-growing media around the world over the next five years.  We, at GIS, always strive to find innovative and effective ways to "Reach out to the World" and are very excited about this alliance.  This venture with rVue will allow us to offer Per Inquiry media to the Direct Response TV community that reaches and engages the desired target market more effectively and economically."

rVue's Demand Side Platform (DSP) and managed services team has streamlined the process for advertisers to easily create, negotiate, purchase and manage DOOH media for their clients across the landscape of digital screens, billboards and interactive kiosks.