It has been a couple of weeks since the Digital Signage Expo (DSE 2011) and we are still getting a flood of interest and inquiries about our CEO, Jason Kates' presentation "Top 10 Ways to Attract Advertisers to Your Network" and his interview on interactive content with Phil Cohen's "Cohen on Content" (full video below in an earlier blog entry).

We'd like to give sincere thanks for the kind DSE folks who invited us back again this year. The show was outstanding - and boasted a record crowd. The Wednesday afternoon session featuring Geri Wolff and Jason Kates was geared to networks owners. The room was reaching near-capacity with many familiar faces in the crowd offering a cross section of interest - from veteran network owners or reps, advertising partners and aggregators to newer networks just entering the industry and other folks with a general interest in the media.

This year's discussion sparked questions by network operators from all parts of the globe who are looking to expand their business and succeed in this growing industry. Highlights of the discussion include these key factors needed to attract advertisers and add value to your Place Based Media Network:

1. Location

2. Quality

3. 3rd Party Research

4. Content

5. Audio + Video

6. Use of screen

7. Internet Connected.

8. Audience + Transactions

9. Analytics

10. Reputation

The presentation generated interesting questions from newbies and veterans alike as the crowd stayed around well after the time was up. For those of you interested in receiving the full presentation, please email us at connect@rvue.com.

Thank you for those who attended and asked those insightful questions and provided wonderfully lively dialogue.

Dawn Rahicki

SVP, CMO