March 2, 2011

One of the highlights of last week's Digital Signage Expo (DSE) 2011 was Intel's Adidas Connected Store display which seemed to draw a crowd each time I passed it. From the display, the customer can touch and scroll through the selection of shoes to find the one they are interested in. Once a shoe is selected, the background disappears and the selected shoe displays a 360 degree view, relevant info and more. It was so popular, in fact, that the display needed a bit of maintenance after a full day on the floor. But, don't let that discourage you -  the application was fresh, fun, innovative and one of the biggest draws of the show.  But there is more to the Intel story.

Intel recently (January, 2011) launched its Connected Store concept - a two-story, 2400 square feet retail environment with a variety of technologies powered by their second generation Intel Core processors, and  previous-generation Intel Core processors. (Read more at http://www.sixteen-nine.net and www.screenmediadaily.com).

Intel offers interesting and engaging applications for high-profile client such as Best Buy, Adidas, Kraft and Procter & Gamble.

It has always been our philosophy here at rVue that creative should push technology, that content is king and customer engagement is critical to success. Digital out of home and place based media offer advertising creatives an artist's pallette that is virtually free from restraint and only limited by the individual's creative mind. Sure, you may be thinking that it is easy with brands like Adidas. I say...challenge your thinking and your creativity to create something memorable and meaningful for your brand while being on point with your objectives. The brand will stand out and your client will thank you.

As advertisers are diving deeper into memorable interactive experiences with consumers, DOOH media and retail/shopper marketing - Intel's applications seem to converge all three and are ones to watch as they continue to evolve and impress.

By: Dawn Rahicki