When I was on my way to #DSE2011 last week, I changed planes in the Atlanta airport's Delta terminal and walked by this engaging example of interactive place-based media and had to stop (luckily I had a few minutes between flights - unlike the week before...but that is another story). The wall-sized touch screen game begs its audience of all ages to play the game by driving the motorcycle (with Target's adorable dog in tow) and drop mail into the mail boxes down the street. You receive points for each time you hit the mailbox. Underneath it all, you learn that Xerox supports Target's direct mail efforts, feel great about both brands and have a little fun in the process. The screen drew a good-sized crowd.

Kudos to our friends at Target and Xerox for creating such an engaging interactive experience that leaves its audience feeling great about both brands.