Over recent years, we’ve seen the explosion of digital out-of-home and place-based media due to advancements in technology and the effectiveness of the media. Today, this dynamic digital media remains one of the top three fastest growing media with double-digit continued growth projected to continue over the next few years.
Digital out-of-home media includes digital signage, digital billboards, LCDs, LEDs, plasma displays and projected images found in public and private environments. Among the many benefits of digital signage over traditional static displays is the ease by which content can be exchanged and updated, the ability to engage audiences with full motion video and animation, as well as the address-ability of custom advertising or content based on the setting and the audience, even on an interactive level. Digital signage means less waste, greater opportunities for audience engagement and offers unique ROI opportunities compared to most traditional static signs.
As an advertising technology company with roots in digital out-of-home media that date back to 1996, the rVue team is uniquely qualified to meet the needs of digital out-of-home networks and advertising partners. Having previously owned, managed and created technology and content for some of the most intricate and complex networks in digital out-of-home, our team understands the requirements of successful digital out-of-home ad campaigns.
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For all the new faces to the DOOH industry, here's a visual representation of the media buying and selling process.
Digital out-of-home is found in the places (or verticals) you frequent often. Examples of places you might see digital signage include:
- Doctors Offices
- Banks/ATM's
- Bars/Restaurants
- Billboards
- Grocery Stores
- Retail Locations
- Gyms/Fitness Clubs
- School Campuses
Digital out-of-home allows for highly targeted media plans, allowing you to reach the audience you desire at the most opportune time. Agencies can pinpoint their audience by demographics such as: gender, age range, income, market, ethnicity and more. In addition to audience demographics, a media plan can then be narrowed down to venue type, location, screen type and time of day.
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