The rVue Demand-Side Platform
Do more in minutes. That's rVue's promise.
With hundreds of digital networks for media planners to choose from, the task of creating an effective and efficient plan can seem overwhelming. As with any form of advertising, the ability to plan and buy the medium quickly and seamlessly is critical. A plan that can take days or weeks to create, is now possible in mere minutes with rVue.
rVue's advanced targeting tools empower you to find and connect with consumers where they live, work and play. Take your audience targeting one step further by honing in on the specific mindsets of the consumers you are wanting to reach. What does this mean for your brand?
rVue has identified the following mindsets that will help your brand target the specific audience you're looking for. Each mindset brings with it a growing number of exposure and impressions: (click below for more detail on each mindset)
* rVue has identified the audience mindsets based on industry research from Kantar Ad Industry Spending Report from 2010 and proprietary data from within the rVue dashboard.
Based on industry research and proprietary data, rVue has analyzed the advertising industry's top spending categories and assessed the potential reach for each of these categories across the 160+ Networks in our database. The result – powerful daily impact and targeted reach to on-the-go consumers in settings that complement the message you want to send. Your audience is unique to your brand so understanding their mindset is critical to your campaign's success. rVue helps you make the right audience choices for the most effective media plan around. Leverage the most comprehensive and detailed data available in Digital Out-Of-Home!
Instead of reaching demographic audiences, we’ve formulated “communities” of consumers. Looking beyond the typical demographics of age, income and gender, these “communities” of people have certain interests, feelings and needs, which makes certain places, times, and messaging more appropriate than others. Essentially, you have the ability to target people with the same passions and interests within a particular environment. The ultimate question: Will they be receptive to this type of advertising at this time? For example, while a person visiting a casino may fit your demographic profile of male, ages 18-34 and an income of $40,000+, will they be receptive to ads about their financial future at that very moment?
As an rVue advertising partner, select one of the mindset categories available on your rVue dashboard as the first step to creating your audience-based media plan. Keep it broad or go hyper-local from there, customizing your plan to meet your overall campaign and brand needs.
Visibility matters. If your network isn’t in the media plan, it won’t be in the media buy. Period.
Media planners are busy. They have a multitude of choices when it comes to spending their advertising dollars. digital out-of-home media is growing at double-digit rates making it fragmented and difficult for buyers to plan.
Enter rVue. rVue connects your network with advertisers in an easy and seamless way that saves both time and resources, while keeping you in control. No subscription or enrollment fees, inventory allocation or exclusives are required. Just results. That's the rVue difference.
The rVue Demand-Side Platform (DSP) is the most comprehensive solution for the planning and buying of Digital out-of-home media. We have developed the only gateway for buyers and sellers to transact in a digital marketplace capitalizing on the speed-to-market required by today's advertisers.
rVue's DSP simplifies the planning, buying and execution of advertiser's digital out-of-home campaign by bringing advertisers and agencies access to hundreds of millions of daily impressions for multiple demographic profiles.
Do more in minutes. rVue gives you more reach, more audiences, more relevancy, more power....in minutes.
At rVue, we understand the demands of planning and buying digital out-of-home. We’ve simplified the process through our proprietary technology that allows you to easily geo-locate screens in minutes. DMA/MSA designations and single or multi-point radius search tools are the basis for our geo-location technology.
Our intuitive, state-of-the-art dashboard helps you compare demographics, impressions, CPMs and location data – everything needed to make intelligent planning decisions. You are able to isolate target audiences based on demographic profiles, race, education and household income.
rVue delivers the most value for any budget and speeds payment through a single invoice.
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