Milestones
rVue, Inc. began its journey in May, 2010 with a mission to empower its network and advertising partners with intelligent and scalable solutions that provide ROI and accelerate the adoption of rich digital media. The dedicated rVue team of engineers, developers, marketers and strategic media services pros are passionate about the technology we develop, the solutions we present and, most importantly, the clients and industries we serve.
Milestones
March 2012
rVue implements cloud based accounting system using Intacct platform
rVue Executives present at DSE 2012
rVue completes transition to Verizon’s Terremark scalable enterprise cloud platform to power all its technology needs
rVue finalizes restructure of company, moves from developmental to operational phase
rVue appoints Robert Roche to its Board of Directors
rVue launches 2nd campaign for Fortune 150 brand, utilizes rVue Beacon Ad Verfication
rVue creates 2012 media plans for Beverage, Education, Health and Skin Care categories
February 2012
rVue expands Strategic Media Services team
173 Network partners, 803,000+ screens and 239MM daily impressions available via rVue
January 2012
rVue begins transition to Verizon’s Terremark enterprise cloud platform
rVue launches Fortune 150 campaign utilizing rVue Beacon Ad Verification technology
Strategic Media Services Team provides onsite training to Billups Worldwide
rVue creates 2012 media plans for Education, Financial Services, Gaming, Political and QSR categories
December 2011
rVue 3.3 launches; includes cloud-based Beacon Ad Verification system and the real-time analytics analysis tools
rVue launches holiday campaigns at retail and restaurants
rVue creates 2012 media plans for Agricultural, Beauty, Education, Financial Services, Health Care, Sporting Goods and Telecom categories
November 2011
Black Friday ad campaigns launch in major malls
rVue creates 2012 media plans for Confection, Education, Electronics, Public Service, Skin Care, Telecom and Tourism categories
October 2011
rVue launches Groupon/QR case study with multiple DOOH networks
rVue creates 2012 media plans for Financial Services, QSR and Telecom categories
rVue participates in pilot technology project involving digital coupons and promotions with Fortune 50 client
September 2011
rVue transitions from Managed Services to Strategic Media Services
rVue creates multiple 2012 media plans for QSR product category
rVue forms strategic partnership with Billups Worldwide
166 Networks Partners, 751K screens and 239MM Daily impressions available through the rVue DSP
August 2011
Donovan Data Systems integrates with rVue
rVue begins beta program with Groupon and QR code platform
July 2011
rVue 3.2 launches; includes the availability of the Ad Council’s PSAs, Daily Deals,
Scan and Jam music downloads, and As Seen On TV products via rVue Direct
rVue elects Michael Mullarkey as Non-Executive Chairman of the Board
June 2011
New rVue.com website launches
rVue launches proprietary Audience Mindset strategy
150 Network Partners, 556,932 screens, 112MM impressions available in rVue’s DSP
May 2011
rVue releases 3.1.3 and 3.1.4; provides new trading desk console, GRPs, and census demographics
Major food brand launches DOOH ad campaign with rVue
rVue’s Marketplace Momentum Program attracts global entertainment, jewelry, retail, education and liquor brands into DOOH
rVue helps US tornado victims / Red Cross initiative with DOOHGood
Jennifer Bolt joins rVue’s executive team
April 2011
rVue 3.1 launches; includes rVue Analytics, Nielsen DMA data integration, and proprietary auto-generated presentation tool
rVue engages with 4 leading DOOH software providers
March 2011
rVue 3.0 launches; includes complete redesign and new architecture
rVue supports Japan earthquake efforts
Jan/Feb 2011
6-Figure ad campaign launches with global search engine/technology co.
Chicago Managed Services initiative launches
Marketplace Momentum Marketing Program kicks off
Network enrollment within the rVue DSP increases to over 100
rVue hires internal media client service representative
Major retailer extends agreement with rVue
December 2010
rVue appoints Michael Mullarkey and Pat O’Donnell to its Board of Directors
October 2010
rVue API program launches publicly
Backend integrations begin with additional display software companies
rVue opens New York office
August 2010
rVue 2.3 launches; includes campaign dashboard, digital proof-of-play tracking, and other key features
July 2010
rVue moves to new corporate offices at 100 NE 3rd Avenue
rVue appoints Robert “Bob” Chimbel to Board of Directors
TracyLocke and rVue form Digital Out-Of-Home alliance
rVue Holdings, Inc. information becomes available through Standard & Poors
rVue API program reaches beta
Real Digital Media (RDM) selects rVue DSP for DOOH planning/buying integration
May 2010
rVue goes public and begins trading under symbol RVUE
49 Network Partners enrolled, 180,000 screens available in the rVue DSP
