In an effort to raise awareness of their ICE product line Turtle Wax looked to rVue, kick starting their ‘Free The Soul’ campaign in cinemas across America the opening weekend of ‘Furious 7’.

We put Turtle Wax’s customized spot in front of millions of viewers passionate about cars and technology. ‘Free The Soul’ ads were positioned on the screen just before the film start, with 90% of movie theater patrons in their seats.

The result? Furious 7 was one of the biggest openings in movie history, breaking box office records. Turtle Wax’s ‘Free The Soul’ campaign reached over 25 million people leading to a double-digit sales increase.