Turtle Wax wanted to raise awareness and increase sales for their new Ice Spray Wax products, so we drove consumers from gas stations directly to nearby Target stores where they could buy the product.

rVue chose specific gas stations within a 5-mile radius of selected Target locations that sold Turtle Wax products featured in an end-aisle display.

The result? Digital Place Based Media helped drive a +25% sales increase for Turtle Wax.