Water Grill is an LA-based restaurant that employed Enplug digital screens located in the lobby of the Pac Mutual building to test an idea: Is targeted social media effective in driving sales?
Water Grill planned a free-drink promotion and Enplug screens ran ads 6 hours prior asking people to post comments to receive a coupon.
The results? 24 tickets redeemed within 2 hours with additional sales of $845; 34,000 increase in Twitter impressions; 3 top-scoring Yelp reviews.
“Using social as a currency is a novel concept that proved to be a very useful, high-tech solution to bring in new customers, increase revenue, and increase social buzz around the Water Grill brand…” – DeDe Commans, General Manager, Water Grill